Kinetic
Personal ProjectKinetic is a hypothetical plant-based energy drink developed as a packaging design project to explore brand identity, illustration, and real-world application. The project focuses on creating a cohesive visual system across individual cans and 6-pack carriers, considering both shelf presence and usability.
The brand uses a playful mascot and bold colour palette to communicate natural energy and movement, intentionally moving away from traditional energy drink aesthetics. Throughout the project, I explored how illustration, typography, and colour can work together to build a recognisable identity while remaining flexible across multiple packaging formats. This project reflects my interest in thoughtful, concept-driven design and my eagerness to develop practical, production-ready skills within a professional studio environment.
